Drive Connection, Ignite Success.
this is where our journey begins
Our expertise fuels your growth. The journey starts here.
sassabee brings a unique fusion of skills and solutions that can make you realize your ambitions. Whether it’s by creating a deeper connection with your team or your audience, that bond is essential to your success.
Be it through sales and marketing team collaboration, internal and external networking, or establishing the customer’s unique journey, sassabee supercharges your business.
our services
discovery
You know the destination, but not how to get there? Our discovery sessions are all about identifying the issues and developing a roadmap tailored to your needs.
Does your business need a marketing plan? A B2B GTM approach? A email strategy? With more than 25 years of a career in marketing & advertising, the path to success starts here.
networking
How often have you been told that "you should go network!" and yet...
Networking is a skill that generates leads and opportunities, both in personal and professional development. sassabee is the perfect partner for individuals, groups, conferences, or businesses who understand the importance of networking, but are unsure of the how and the why.
teams
Teams from two people to hundreds tend to suffer from a disconnect at some point. A misunderstanding of the others' needs, a different style of communication, or even different (and maybe opposing) goals.
sassabee can help you build that bridge.
all-in
Passive plans give lackluster results. With more than 25 years of marketing & advertising expertise, sassabee can develop your B2B plan, email strategy, and a whole suite of services that are data-driven, market-flexible, and results-oriented.
the sassabee secret sauce
Hi, I’m Erin Sass—founder of sassabee, a marketing consultancy built on the belief that the best strategies start with genuine human connection.
With a background in theatre, a degree in advertising from UT Austin, and a decades-long career in digital marketing, I’ve worked with Fortune 100 brands like PepsiCo, American Airlines, Subaru, AMC Theatres, Church & Dwight and the U.S. Air Force—launching their first websites back when the internet was still a novelty. I’ve been part of global holding companies and four-person startups, managing teams, budgets, and big ideas with equal passion.
But my true strength? I connect people. I ask the right questions. I uncover what makes teams click and brands resonate. With a sharp sense of humor and natural curiosity, I bring clarity to complexity—and joy to the process.
sassabee is where strategy meets personality. Whether you’re looking to build a brand, rally a team, or simply gain fresh perspective, I’m here to help you find the story worth telling—and the people who need to hear it.
Let’s make something meaningful together.
connecting the dots for you
I love nothing more than a good idea brought to life.
Finding an insight that breaks through.
Exploring the underbelly of "what if?"
Making an introduction.
Finding what works (and what doesn't!) is my strength.
Let's put my skills to work for you.
"Erin knows everyone. EVERYONE!"
Suzanne Wolff (LandaJob)
"I thought it was a great session and my students really enjoyed it."
Paige Mays (Texas A&M MBA Program)
"Erin is a high-level integrated marketer and expert client wrangler. In the advertising / marketing rodeo, she is a team champion with a can-do attitude, quick wit and burst of fun personality."
Tracie Charvat, Get Creative LLC
contact me!
Reach out to me with questions, ideas, and even just to say hi!
Location
Kansas City, MO
United States